Marketing

 Articles

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Time to refresh your email marketing list

Email blasts are part of the past, and delivering relevant email marketing campaigns is the trend. With many companies relying on email marketing, consumers expect to see the right message at the right time. This means having a massive email list is not as important as having a quality email list. The new focus is building a healthy list with costumers that want to hear from you.

Marketing
8
 min read

Email marketing strategy for new businesses

Email marketing allows you to keep in touch with your customers regularly. From thank you follow-ups to promotional messages, emails engage your audience and build customer loyalty. For a new business, marketing spend is crucial. With email marketing, not only is it cost-effective, but it yields results. Here are some benefits to email marketing for a new business.

Marketing
8
 min read

Creating Customer Loyalty Through Email Marketing

Knowing your business is bringing in potential customers is a great feeling. However, most people don’t know how to bring those subscribers back automatically through email marketing. A customer loyalty program encourages your customers to interact and eventually buy from your brand. These programs are not only useful to get new customers but to retain current ones. The point behind customer loyalty programs is to create a positive customer experience. If they have a great experience, then they are more likely to spend and keep spending. So which loyalty program do you want to offer your customers?

Marketing
9
 min read

The Benefits of a Website Popup

Email marketing and SMS marketing are essential parts of any business. However, how do you keep your email marketing list growing? A website popup is an on-screen interaction that displays a call to action and can help you gain more subscribers. It is different from the traditional footer sign up link because it attracts the user’s attention. A website popup is easy to create, and whether you want an exit-intent popup or a popup that offers a deal, there are plenty of ways to keep growing your email marketing list.

Marketing
10
 min read

Why Email Marketing Is Important

Digital Marketing has taken over the world, and by ‘taken’ over, we mean you can communicate across the globe. While paid search and social posts are still valuable digital marketing tools, email allows you to reach your audience like never before.

Marketing
5
 min read

Using both Email & SMS Marketing together

With the popularity of cell phones, it is no surprise that SMS marketing and email marketing have become a powerful combination. Digital marketing is always changing, and that is why it is crucial to keep up with the times and engage with your customers to give them the information they need in the right way. By combining email marketing and bulk SMS, you are offering your audience to receive your message in a way that is convenient for them.

Marketing
7
 min read

Avoid the hidden costs of email marketing

Did you know that most email marketing platforms have hidden charges that make your rates go up? Yes, you read that correctly! Mailchimp charges per contact, not per send. Worse, they charge you for contacts you can’t even email. Under their new pricing model, the only contacts they won’t charge you for are those that are: cleaned, pending, reconfirmed, deleted, and archived.

Marketing
9
 min read

Take advantage of SendSquared Email Marketing Affiliate Program

Email Marketing is not only a great tool to communicate with people, but also an excellent tool for earning money through promos, product placement, and so much more. However, you could be making money by simply using your email marketing platform.

Marketing
8
 min read

Unleash Your Brand With Digital Marketing

Creating a strong digital brand is essential in today’s world. It tells a story, whether written or visual, about who you are and what your customers can expect. Digital Marketing is a valuable asset with a consistent presence across all platforms that can increase revenue. You have to assume your digital brand to be the first contact potential customers have with your business.

Marketing
9
 min read

Types of Marketing Email

Most people think of email marketing as promotional ads/emails. However, there are plenty of email templates out there and different ways to use them. Marketing emails should inform not only your subscribers of deals but also foster customer loyalty and brand awareness.

Marketing
11
 min read

Raising Email Marketing To A New Power

You might have recently seen that we changed our name from AdBase to SendSquared, and we want to tell you why! We started to feel AdBase was feeling too broad. It was referring to ads, and we want our customers to focus on digital marketing as a whole but in particular, email marketing. Plus, there is another AdBase that doesn’t have a good reputation, and we wanted to make sure you knew we were not them…we are better!

Marketing
7
 min read

The Benefits of a Website Popup

Email marketing and SMS marketing are essential parts of any business. However, how do you keep your email marketing list growing? A website popup is an on-screen interaction that displays a call to action and can help you gain more subscribers. It is different from the traditional footer sign up link because it attracts the user’s attention. A website popup is easy to create, and whether you want an exit-intent popup or a popup that offers a deal, there are plenty of ways to keep growing your email marketing list.

Marketing
7
 min read

Get To Know SMS & MMS Marketing

SMS, also known as short message service, is the most widely used type of text messaging. MMS stands for Multimedia messaging service where you can send a message with video, pictures, or audio content. SMS and MMS marketing is a simple and inexpensive source of communication.

Marketing
8
 min read

Ways to Grow Your Email List

Creating a new email list is one of the steps to increasing your digital marketing efforts. Just as cleaning and segmenting your previous email lists are essential, making sure you are collecting new emails is just as important.

Marketing
7
 min read

Start Collecting More Emails With Digital Marketing

Digital marketing has taken over business cards and has offered new ways to collect leads such as email. Most emails are opened on mobile phones, causing more engagement, and emails directly communicate with your customers. So how do you keep growing your email marketing within the ever-growing digital marketing world?

Marketing
10
 min read

Your Email Marketing To-Do List

Emails can seem simple to create: write your text, attach the sender, and send out. However, there is a lot more that goes into a newsletter, such as designing an email that fits multiple devices, clickable topics, etc. To make sure you are putting together an impactful email marketing campaign, follow your email to-do list.

Marketing
7
 min read

Building Customer Relationships Through Email Marketing

When using email marketing, there is much more that goes into making it successful than just hitting the send button. When creating your emails, start to think about who your ideal audience is and what they want from you. After all, your business is nothing without loyal customers. So, before hitting send, sit down and start to understand.

Marketing
9
 min read

Email Marketing Goals: Part 1

Digital marketing, including email marketing, is ever-evolving. Meaning that tactics once used will no longer work to win over subscribers.

Marketing
8
 min read

Instant Gratification In the Inbox!

Blink: The Power of Thinking Without Thinking.‍You see it all the time, people on social media make comments based on a headline alone, while they neglect to read any or all of the posted article. Whether this failure comes from a true lack of time or a shortened attention span, we can almost certainly cast some of the blame on our innate desire for instant gratification.

Marketing
13
 min read

Email Marketing Goals Part 2

Email Marketing Goals Part 1 talked about open rates, click-through rates, and automated campaigns. These goals are essential to keep in mind when honing in on your email marketing campaign. However, they are not the only goals to have. To make sure you are creating the best email marketing strategy for your business, look at these tips.

Marketing
7
 min read

SendSquared Integrates with Zapier

Tie in SendSquared with Zapier’s automation services and start working smarter, not harder.

Marketing
5
 min read

Email Marketing Subject Lines: Positive Trends

The inbox can be an intimidating place with a ton of other emails jostling for your subscribers' limited attention. So, it is crucial that you make your emails stand out and a great place to start is your subject line. So, what works best to stand out and get your email opened?

Marketing
7
 min read

The Importance of Email Verification

60% of customers intentionally provide incorrect data when submitting their details, which is why it is crucial to verify all of your email addresses.

Marketing
8
 min read

Email Marketing Subject Lines: Negative Trends

While the negative trends go hand and hand with the positive trends, it is essential to note what not to do and what it means if you do.

Marketing
7
 min read

Improve Your Email Marketing Performance During The Holidays

Getting your email to stand out and be seen during the holiday season is the biggest challenge. It is the toughest part of the year because every other business is ramping up emails and working hard to make their brand stand out. So what can you do to improve your holiday emails?

Marketing
8
 min read

Creating Effective Email Copy

A compelling email copy is not just about the words but making an email that your audience will respond to.

Marketing
7
 min read

What To Send After Your Business Reopens

Many businesses will be in recovery mode and will be sending out emails to reconnect with their customers. Don’t send the same email as everyone else.

Marketing
7
 min read

Email Marketing Trends For 2021

Every new year comes with its own sets of trends to keep an eye on. Since the tech world keeps growing, and there is no chance it will slow down, there will be a lot more to look out for.

Marketing
7
 min read

Save Time on Your Email Marketing

To make sure you get organized not only for the year ahead but for years to come, we are highlighting our time-saving features. Our email marketing software will help you free up your schedule and make sure you don't sacrifice your marketing plan.

Marketing
10
 min read

Email Marketing Resolutions

With the new year underway, it is the perfect time to refresh your email marketing. Having a vast email list means nothing if it is unhealthy—this year, focus on building a healthy, powerful email lis

Marketing
9
 min read

Let’s simplify & automate your marketing campaigns

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