Avoid the hidden costs of email marketing

Post by
Nicolas Wegener
Avoid the hidden costs of email marketing

Did you know that most email marketing platforms have hidden charges that make your rates go up? Yes, you read that correctly! Mailchimp charges per contact, not per send. Worse, they charge you for contacts you can’t even email. Under their new pricing model, the only contacts they won’t charge you for are those that are: cleaned, pending, reconfirmed, deleted, and archived.

Mailchimp, one of the world’s largest email marketing platforms, launched a website builder, and now allows you to register a domain name on their platform. Likewise, Constant Contact equally created a website builder. Both companies have expanded their offerings to feature sets outside of email. Furthermore, over a year ago, Mailchimp dissolved their working relationship with Shopify, arguable the world’s second-largest online retailer. Assumily so they can compete with their new website builder and e-commerce systems and position themselves as an all-in-one. Most of the big players are equally adapting such techniques. For example, Squarespace recently launched an email marketing service, and Wix followed suite.

so why is that important?

How do you know Mailchimp or even Constant Contact are delivering the best in value for email marketing?

Here’s a hint:  They’re not.

they are charging you for contacts that you can’t even email.

Mailchimp isn’t the only one that does this. Constant contact has similar rules. What do you think it costs to send to 10 thousand contacts vs. 25 thousand? If you’re on the premium plan of Mailchimp, you’ll pay $299 a month for 10 thousand contacts. When you jump up to 25 thousand, you’ll pay Mailchimp $449. That’s an additional $150 a month, or $1,800 a year.

So, how much does it cost MailChimp to send an email to those contacts? Does their technology stack in Email Marketing justify the cost? I know that I can send those contacts emails from Amazon’s SES and get most of the features they offer for penny’s on the dollar. But of course, I won’t get their fancy UI and dashboards. But, should the consumer have to pay $1,800 for those kinds of fancy reports and dashboards?

they’re not entirely focused on email marketing technologies.

When you sign up for Mailchimp, you expect to send your newsletter or automation to your mailing list quickly. Instead, you are prompted to use their website builder, e-commerce platform, and anything else but email. Not only does this get annoying, but it is distracting.

most advocate to over email your customers.

Since their monetary model is predicated on sends or contacts with a multiple of sends, they promote sending as many emails as you can. This means the more you send, the more you pay. So if you’re not sending enough, they’ll find ways to entice you to send more. But this begs the question – should you? Do you need to send the 3rd version of an email with the same offer to the people that didn’t open the first two? The answer is no. Those customers are probably not going to open it, and with Mailchimp, you are spending more money to do so.

so, how can you avoid the price traps?

Let me leave you with one last thought. What would have happened to the internet if AOL didn’t come out with their flat fee?

It reminds me of the way back in the ’90s when we use to have CompuServe and Prodigy (yes, I’m that old.) Their pricing models were based on just that how much you use. Well, until AOL came in. Likewise, other industries have seen this change. Take the Video Rental models from BlockBuster when Netflix came in and destroyed with their flat-rate pricing.

SendSquared has been working on a leaner and transparent alternative to Mailchimp and Constant Contact. We don’t come with the baggage of tricky or misleading pricing schemes. We’ve positioned ourselves at a flat rate, and we’ve made the case to why you should quit paying per contact or even per-send and consider a flat rate alternative like SendSquared.

give sendsquared a try!

SendSquared is built with a new paradigm in mind. We focus on privacy, simplicity, design all at a flat-rate. You won’t need to worry that your price will change as your subscriber base does. Sign up for a free trial and give SendSquared a try. If you like it, join with one flat-rate price. If you see eye-to-eye with our thoughts and concerns, please do spread the word to the companies and business owners you may know and make sure they are getting the best value for their money.

It’s time to make email marketing simple!

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Start for free today.

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