Email Marketing Goals Part 2

Email Marketing Goals Part 1 talked about open rates, click-through rates, and automated campaigns. These goals are essential to keep in mind when honing in on your email marketing campaign. However, they are not the only goals to have. To make sure you are creating the best email marketing strategy for your business, look at these tips.

Email Marketing Goals Part 1 talked about open rates, click-through rates, and automated campaigns. These goals are essential to keep in mind when honing in on your email marketing campaign. However, they are not the only goals to have. To make sure you are creating the best email marketing strategy for your business, look at these tips.

Accessible Emails

The fantastic thing about email marketing is that there are plenty of different people utilizing it from different abilities and backgrounds. By 2022, there will be over 4 billion email users. This means it is essential to make sure your emails are accessible to all. To ensure accessibility, use sharp contrast colors between text and background. Incorporating interactive elements, such as a video, include captions, scripts, and alt text to describe images. Avoid flashing lights as it could induce a seizure. Also, avoid using complicated sentences and vocabulary. These guidelines are to make sure anyone that signs up for your email marketing campaign not only understands the content but feels welcomed.

Connect With Your Subscribers

When thinking about email accessibility, segment your lists based on location, gender, age, interests, etc. to help create the right email for the right person. Build a bold template with varying colors for younger people and a more clean, structured template for an older audience. Keep in mind that you should be writing for one person, not dozens. Even though you send out the email to hundreds of people, pretend to have a conversation instead of the generic marketing copy. It will personalize the email and make it easier for you to connect with your subscribers. 

Membership Program

Once you have structured your email marketing campaign, it is time to keep it going throughout the year and into the future. A membership program is a great way to retain subscribers and customers. Offering them an incentive to stick around and keep receiving emails is an excellent method to connect with your subscribers. Membership and loyalty programs can be utilized for any company, not just luxury brands. First, think about what you can offer and to who. Do people have to sign up to be part of the membership program, or are you offering it to everyone? As part of your membership program, are you offering them a discount on a particular product or offering another incentive when they take action like sharing it on social media? There are plenty of ways to structure your membership program. Just make sure that it is doable for your brand and utilize automations to guarantee everything runs smoothly. 


When thinking about your email marketing goals for the future, don’t feel like you need to accomplish them all at once. Eventually, they will play into one another and help you to keep increasing your email subscriber list. To wrap up your email marketing goals, here is your checklist: 

  • Improve your open and click rates.
  • Segment your list.
  • Set up automated campaigns. 
  • Include some interactive elements.
  • Revamp your newsletters.
  • Focus on accessibility.
  • Setup a membership program.


To get started on your email marketing list, take a look at SendSquared. SendSquared offers beautiful email templates, automations, SMS messaging, website popups, and so much more. Try it today for free and see how you can expand your email marketing.


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