Email Marketing Resolutions

With the new year underway, it is the perfect time to refresh your email marketing. Having a vast email list means nothing if it is unhealthy—this year, focus on building a healthy, powerful email lis

With the new year underway, it is the perfect time to refresh your email marketing. Having a vast email list means nothing if it is unhealthy—this year, focus on building a healthy, powerful email list. How do you do that, you might ask? The first step is to sit down and review your email marketing plan. 

Email Marketing Software

There is plenty of email marketing software available, but how do you know which one is right for you? Take a look at the one you are using now. Does it allow you to have different sending addresses? Are you able to send design-focused emails? Having the right software to make your email marketing efforts easier is what you should be looking for in the new year. Some things to consider when researching email marketing platforms: 

  • What is your budget? 
  • What restrictions do they have? 
  • What features do you need? 
  • Available integrations.

Subscription Form

Once you find the right email marketing software, it is time to focus on growing your list. A subscription form can come in many designs, whether it is a popup that appears after someone lands on your website or a static form at the bottom of your site. Having a way for people to sign up and get more information from you will help refresh your email marketing. These individuals who land on your site are searching for more information when they sign up, so make sure that you filter them into their own list so you can either send a welcome email or start the introduction phase of your marketing.

Offer Value

Value goes both ways in email marketing. The first step to assure you are getting your money’s worth out of your email marketing is to verify your email addresses. By confirming your email addresses, you ensure that your audience has an active email address and not spam. Once you have verified all your email addresses, you are then ready to offer your audience valuable content. 

Make sure you are sending relevant information. Think quality over quantity. Provide your subscribers with value consistently. The moment you send something not worth reading, the subscriber will unsubscribe or flag it as spam. To avoid this, think about what you are sending and ask yourself is it email quality or maybe a simple social post. Remember, your audience came to you for something, so make certain you address whatever it is in your emails.

Healthy list

Finally, after you have started to grow your list and have sent multiple quality emails, it is time to maintain a healthy list. A healthy email list consists of active subscribers. Active subscribers mean that they are interacting with your emails regularly. However, that doesn’t mean that inactive subscribers are bad. All it means is that you have to interact with them differently. By segmenting your list, you can communicate in different ways to each group. Reengage with the subscribers that are not active and offer a special deal to the very active ones. 

The above steps don’t happen in one sit down. It will take time to grow your list and segment it. Having the right email marketing platform will help you complete your email marketing refresh. SendSquared allows you to create a popup, verify your email addresses, segment your list, and build beautiful quality emails all in one place. The more organized your email platform is, the easier it will be for you to grow your email marketing for years to come.

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