Marketing

Email marketing strategy for new businesses

Post by
Nicole Finnegan
Email marketing strategy for new businesses

Email marketing allows you to keep in touch with your customers regularly. From thank you follow-ups to promotional messages, emails engage your audience and build customer loyalty. For a new business, marketing spend is crucial. With email marketing, not only is it cost-effective, but it yields results. Here are some benefits to email marketing for a new business. 

Targeted Messages

Creating an email allows you to customize content. You can personalize it to include the recipient’s name or customize the colors to match your target audience. Including personalization to an email creates a higher click-through rate than those that don’t. The more emails that get opened, the more data you have to learn about your audience. Once you know more, segmenting your contacts allows you in the future to tailor your marketing efforts further. Consider segmenting based on interests, behavior, demographics, and even geography. 

Website Traffic

When creating your emails, include links in your message, bringing your audience to your website. Whether it is a hyperlink or a call to action button, sending people to your website will help your SEO and your ROI by bringing quality traffic to your website. This will provide valuable data about how your website performs, which products perform better, and increase your online rankings. 

Brand Awareness

By creating email templates representing your brand, your audience will recognize your company right when they open an email. Also, setting standards early on for what your customer can expect to receive in your emails creates a habit. If they know your emails contain specials or are delivered once a month for updates, they are more likely to open the email and take action. Creating a pattern increases the likelihood that people will think of your business in the future when looking for specific services or products. 

Tracking

Email marketing allows you to see the effectiveness of your campaigns right away. Right after your email sends, you can check how many people already have opened it, how many people clicked through, and if you also have e-commerce set up, you can track to conversion. Based on the data you receive, it will let you know if you need to tweak things for your next campaign. If the open rates weren’t as high as you like, consider creating a more enticing subject line. If the click-through rate is low, maybe offer an incentive to click through, such as a promo code. All this information shows you how effective your marketing strategy is and allows you to change it as you go without wasting time and money.

Brand Advocacy 

Email marketing is an easy tool and allows you to reach many people, and with a click of a button or a link, they can be promoting you. If you have created a strong relationship with your audience or have a segmented group with high engagement, they are likely to promote and become advocates for your brand when asked. Doing this within an email is taking word-of-mouth advertising to a new level. Consider sending special offers to the people that do share your business to keep driving brand loyalty. This can lead to new customers and will increase ROI.

Email marketing is an essential tool in today’s digital world. It remains the preferred channel for marketing and allows a business to reach a wider audience. To ensure success, follow best practices like testing your messages on all devices, scheduling your email with intent, and sending it to a healthy email list. To get started with your email marketing, try Send2. It gives you all the tools you need in one spot, from an easy to use email builder to SMS & MMS marketing. Try it for free today!

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