SMS, also known as short message service, is the most widely used type of text messaging. MMS stands for Multimedia messaging service where you can send a message with video, pictures, or audio content. SMS and MMS marketing is a simple and inexpensive source of communication.
SMS and MMS messages are a great way to get heard by customers above the noise of other marketing channels. It also takes advantage of the most popular form of person-to-person communication, mobile devices. SMS and MMS is one of the most effective options for brand awareness, increasing sales, and customer loyalty and engagement due to the intimacy and immediacy of the messages.
The first step with SMS and MMS messaging is to get permission from your customers before sending them a message if you have not already done so. Instead of reaching out to each individual, you can obtain approval in a few different ways.
One option is the use of keywords. Keywords are short and memorable words that you ask customers to text to a dedicated number to opt-in. When the customer texts the keyword, they have provided permission to receive messages on their mobile device. Another way to ask for permission is a popup. On your site, you can include a popup asking for email, phone number, etc. Offering a deal such as “Get 10% off your next order when you opt-in to receive text messages” will entice people to sign up and keep them engaged with your brand.
Once you have received permission, it is time to start designing and creating your content. SMS and MMS messages perform best with short and to the point content. Whether it is a special, update, or promo code, make sure you have a clear call to action. Once your message is ready, it is essential to remember who is receiving the text. Just like email, segmenting your groups is necessary, so you know the right group to send the message to. Also, before you hit send, there are legal matters to keep in mind, such as the Telephone Consumer Protection Act (TCPA). How you handle your consumer data and the frequency of your messages are important.
SMS and MMS is a simple form of communication, and it is not a new concept. It has been around since people were able to receive and view media on their mobile devices. It is inexpensive compared to other forms of advertising, and it is very effective because when your customers opt-in, they are indicating that they want to hear more from you. If you haven’t taken the leap into SMS and Bulk MMS marketing, now is the time. Take a look at how SendSquared can help you will all your marketing needs.
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