Digital marketing has taken over business cards and has offered new ways to collect leads such as email. Most emails are opened on mobile phones, causing more engagement, and emails directly communicate with your customers. So how do you keep growing your email marketing within the ever-growing digital marketing world?
To get more leads, you need to give your customers a chance to provide you with their email. Make sure you offer this early on in the marketing funnel. When someone lands on your website, ask for their email. If you want to capture more leads, offer a deal such as ‘Recieve 10% off your next purchase when you sign up”. Asking them early on means that you can keep re-engaging with them, such as an exit-intent popup. An exit-intent popup is a popup that appears when the user goes to exit your website or page. It may seem redundant to ask again, but your lead can be saved using this type of popup.
SEO (Search Engine Optimization) is at the top of digital marketing because it drives free traffic to your website. The more traffic you generate through SEO, the more leads enter your digital marketing funnel. To start ranking in search engines, you need to begin with keyword research. To rank well, you need to know what your ideal audience is searching for. You will also want to look at your competitors and see what words they are ranking for. Once you understand your keywords, you will want to create great content featuring those keywords. Using the right keywords in your content will tell the search engine you have the answer to the question someone is searching for. Make sure your content is relevant. You can plugin as many keywords that you want, but if you don’t have content people want to read, it will lead to a bounce. You want to grab the customer’s attention and get them coming back. Make sure to research how you can improve your SEO because there is more than just keywords and content. You want to make sure you are using backlinks, using alt tags, including metadata, and so much more. All of these steps will help to generate free traffic and capture more leads.
To get your brand in front of more eyes, consider digital marketing ads. There are many paid ads options, such as search engines, Facebook, LinkedIn, and many more. However, before you jump in, make sure you who your target audience is. There are many different options on how you can segment your ads. You can consider age, income, hobbies, gender, job type, etc. Adding these restrictions will make sure your money is not going to someone not interested in your business. Also, make sure you pick the right type of ad. You are either trying to get more leads, clicks, or get more traffic. Make sure you understand what you want so your ad performs the way you want. Again, do your research or get help to make sure your money goes the furthest when capturing more leads.
Live chat features have already been a part of the business world but are more relevant during COVID-19. Now that most everything is online, customers have questions and want them answered promptly. These not only help with customer service but is another excellent way to capture a lead. Once you start that conversation, you can ask for an email to keep them up to date with changes or send more information regarding their question. Live chat features don’t just have to be a feature on your website. You can also utilize SMS & MMS marketing. Most everyone in today’s age has a cell phone, and almost everyone always has it close by. Using SMS messages allows you to get your user the information they need right away in the palm of their hand.
There are plenty of ways to capture new leads, and there are some ways that are right for you and wrong for you. COVID-19 has changed the way things are done, and now more than ever, it is time to focus on digital marketing. Take a look at all your marketing efforts and see where improvements can be made and what things are already working great. To start improving your email marketing efforts, try SendSquared for free. You can send an email, create a popup, send a text, and so much more all in one place.