Utilizing Email Marketing For Customer Feedback

Post by
Nicole Finnegan
Utilizing Email Marketing For Customer Feedback

With any business, it is essential to keep your customers happy. It is also crucial to utilize your customers to get feedback to keep growing and improving your business. Getting quality feedback from customers is incredibly important, and email marketing is a fantastic way to do it.

Whether you are noticing a higher churn rate or need help with some new ideas sending out an email to your customers asking for 10 minutes of their time to chat or take a survey could be the difference between success and failure. These emails could lead to multiple responses on how to improve your product or advice on customer service. To get this kind of insight, all you have to do is send the right email marketing campaign to your customers.

Customer Feedback Email Marketing

When creating an email for feedback, keep it simple and focused. Have a clear call to action and no unnecessary images or headers. This will help target the recipient’s attention. You can ask questions where the customer replies to the email, create a survey, or ask to jump on a call. Whichever call to action you decide to use, make sure it is clear, so your customer knows the next step.  

Before sending out a generalized email, think about getting personal. Adding a personalization tag to your email will help make each customer feel that the email was sent directly to them and that you are specifically interested in their feedback. By doing this, you will increase your chances of getting a response. Then it is time for you to get personal. Tell your customers why you want their feedback. By explaining your reasons and telling your customers why it is crucial for you to get their thoughts, you give them more reason to provide you with their feedback and increase the number of responses you receive.

If you are still unsure that you would get responses, offer an incentive. Offering incentives in email marketing increases open rates, click-through rates, and revenue. Since you are getting the information you want from the customers, rewarded the customers for their time with something they want. You can offer gift cards, discounts, physical products, or sweepstakes. By providing incentives, customers feel connected to an essential component in your business.

Before sending out the email, make sure you complete all the steps that the customer will take to give feedback. If you are creating a survey, make sure it is mobile-friendly. If you are asking for a call, create a system for scheduling the calls. Lastly, if you are looking for a reply back email, make sure you are on top of filtering and storing information. If the step after the call to action takes to much time or is hard to do, you will lose your customer’s interest.

Getting feedback from your customers can give you insight into your business, whether you are falling short in a specific area or shedding light on new market possibilities. No matter why you need feedback, there’s no better way to start the conversation than email marketing. Start reaching out to your customers today with SendSquared.

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