Why Email Marketing Is Important

Post by
Nicole Finnegan
Why Email Marketing Is Important

Digital Marketing has taken over the world, and by ‘taken’ over, we mean you can communicate across the globe. While paid search and social posts are still valuable digital marketing tools, email allows you to reach your audience like never before.

There are plenty of people that say email is old and a dead form of media when it comes to marketing. Well, we say that is the furthest thing from the truth (and if you don’t want to take our word, look at all the stats that prove our point).

so why should you invest or continue to invest in email marketing?

Most of your contacts prefer email over other channels of communication, and most have it right at their fingertips. A majority of the population worldwide use smartphones (which shouldn’t come as a surprise), which means their email is always with them. While chat features are important and becoming more common for instant information, email is an excellent tool for promotional content. A majority of your audience want to hear of your content via email versus social media (but make sure you also share it on social media, I mean it can’t hurt).

As stated above, email is in the palm of your customer’s hand and is how you will engage mobile users most. Over 70% of mobile/smartphone users are using their device for email, then web browsing, then Facebook coming in third. So why not give them what they want, an email. Sending an email with engaging content is a great way to get your target marketing to open their phones and start reading; it is as simple as that.

Another great trait of email marketing is that it generates the single most ROI than any other digital marketing channel. While social media has become a popular option for digital marketers, it doesn’t provide the same return as email does. Email allows you to build brand awareness while still boosting sales. Email is a powerful sales tool generating the highest open and click-through rates compared to paid search and social posts.

According to OBERLO, “In 2019, 293.6 billion emails were sent and received each day. The average expected ROI is $42 for every $1 you spend on email marketing. 81% of small businesses rely on email as their primary customer acquisition channel, and 80% for retention. The average open rate for a welcome email is 82%.”

As you can see, sending a simple email can help your business not only stay in touch but can help increase your sales. With SendSquared, we want to help bring that all together under one roof. Our system offers not only an easy to use email template builder but automation to create a drip campaign. And after you have sent your emails get the best targeted AI. Our system will analyze how your audience is using their email and determine not only the best time to send them an email but also what subject line will help get you better open rates. We bring those marketing tools you see with paid search and social and bring it to email. Give it a try today!

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