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  • Nicolas Wegener

3 Types of Segments Vacation Rental Managers Can Use to Target Their Guest Lists

As a vacation rental manager, one of the keys to successful email marketing is segmentation. By dividing your guest list into smaller, targeted groups based on specific characteristics or interests, you can create more personalized and relevant messaging that resonates with each group. This can lead to higher engagement and conversion rates, as well as better customer experiences.



There are a few different types of segments that vacation rental managers can create to market to their guest lists using a platform like SendSquared. Here are three examples:

  1. Future reservation segments: This type of segment is based on guests who have future reservations booked with your vacation rental property. You can create separate segments for guests who have booked within a certain time frame, such as 30, 60, or 90 days out. This allows you to send targeted emails with information and updates specific to their upcoming stay.

  2. Reservation interests: Another type of segment that vacation rental managers can create is based on the interests of their guests. For example, you might have a segment for families with young children, and another segment for couples looking for a romantic getaway. This allows you to tailor your messaging and content to the specific interests of each group.

  3. Reservation type: Another option is to create segments based on the type of reservation. For example, you might have a segment for guests who have booked a long-term rental, and another segment for guests who have booked a shorter stay. You could also create segments based on the booking source (e.g. online travel agency, direct bookings, etc.) or even the type of guest (e.g. owner, owner-guest, etc.). This allows you to create more targeted messaging and content that is relevant to each group.


For example, if you have a segment for families with young children, you might want to include information about local kid-friendly attractions and activities in your emails. On the other hand, if you have a segment for couples looking for a romantic getaway, you might want to highlight your property's special amenities and features that make it a perfect choice for a couples' retreat.


In conclusion, using different types of segments can greatly improve the effectiveness of your email marketing efforts. By dividing your guest list into smaller, targeted groups using SendSquared, you can create more personalized and relevant messaging that resonates with each group, leading to higher engagement and conversion rates.

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