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  • Nicolas Wegener

5 Ways SMS Automations Can Enhance the Guest Experience for Hotels and Resorts

SMS automations have the potential to offer a higher level of engagement and conversion for businesses, and this is especially true for the hospitality industry. According to SMS statistics from SendSquared, the open rate for SMS messages is as high as 98%, with a click-through rate of 22% and an impressive return on investment (ROI) of 41x. These statistics demonstrate the effectiveness of SMS in reaching and engaging with customers, making it an ideal marketing tool for hotels and resorts.



There are several ways in which SMS automations can enhance the guest experience for hotels and resorts:

  1. Day-of and pre-arrival messaging: By sending SMS messages to guests on the day of their arrival or in the days leading up to their stay, hotels and resorts can provide important information such as directions to the property, check-in procedures, and any other necessary details. This can be especially helpful for travelers who are new to the area and may not be familiar with the local area.

  2. Personalization: SMS automations allow hotels and resorts to send personalized messages to individual guests, addressing them by name and tailoring the content of the message to their specific needs and preferences. This can help to create a more personalized and engaging experience for guests.

  3. Timely communication: SMS messages are typically read within a few minutes of being received, making them an ideal tool for timely communication with guests. Hotels and resorts can use SMS to send updates, reminders, and alerts to guests, ensuring that they have all the information they need to have a smooth and enjoyable stay.

  4. Increased revenue: By using SMS automations to promote onsite amenities and services, such as massages and wine tours, hotels and resorts can increase the probability of selling these amenities and generate additional revenue.

  5. Strong ROI: The high open and conversion rates of SMS make it an effective and cost-effective marketing tool for hotels and resorts. With an ROI of 41x, SMS automations can help businesses to achieve a strong return on their marketing investment.

In conclusion, SMS automations offer a range of benefits for hotels and resorts looking to enhance the guest experience and drive sales and revenue. With high open and conversion rates, SMS is a powerful tool for reaching and engaging with guests, and can help businesses to achieve a strong ROI.

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