Creating a new email list is one of the steps to increasing your digital marketing efforts. Just as cleaning and segmenting your previous email lists are essential, making sure you are collecting new emails is just as important.
Using social media to engage and collect new customers is essential. You can schedule posts, upload photos/videos, link to your website, and so much more. Create a post that asks customers to sign up whether you are offering a giveaway or deal or merely saying, “if you want more information, click the link in our bio and sign up!” Posting engages not only your current followers, but if they share, comment, or post, it can reach so many more potential customers. Pro tip: create a hashtag for your brand to make it easy for people to find and share your business.
Videos are becoming increasingly popular not only in email marketing but all of digital marketing. They offer great information without asking for a ton of engagement from your audience. The more engaging content you present, the more likely people will subscribe to either your channel, TikTok account, or website. Whether you are creating how-to videos, free workout videos, or funny videos, people are more willing to watch than to read an article. It also brings a face to your brand. Don’t forget to ask for a share, like, and subscribe at the end of your video.
Design a contest, sweepstake, or giveaway to produce higher engagement rates and conversion rates. People are more likely to subscribe when an offer is presented. Be sure to offer it to your current email lists, so they don’t feel left out. The easiest way to start a contest/giveaway is to create a landing page on your website with a form your customers can fill out. Don’t forget to utilize social media to promote and encourage signups and referrals.
A referral program is an excellent way to get new emails by utilizing your current email list. People are more likely to purchase a new product or sign up for a deal if family or friends recommended it. Offer more incentive to get better engagement, such as a reward or sale if they refer or share with at least three people.
The critical thing to remember when growing your email list is reaching as many people as possible. Expand your current demographic and ask for referrals, create videos to increase interest, and don’t be afraid to use social media. Also, make sure you have a great platform not only to collect your customer’s information but one that can also help you nurture your contact lists. SendSquared not only offers an easy to use email editor but you can create your website pop-up and drip campaign all under one roof. No need to use multiple systems to get your message across with digital marketing. Try it today for free!
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Emails can seem simple to create: write your text, attach the sender, and send out. However, there is a lot more that goes into a newsletter, such as designing an email that fits multiple devices, clickable topics, etc. To make sure you are putting together an impactful email marketing campaign, follow your email to-do list.