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  • Nicolas Wegener

Why SMS Automations Can Enhance the Guest Experience for Vacation Rentals

As a vacation rental owner, you know that a smooth, hassle-free experience is crucial for keeping your guests happy. One way to improve the guest experience is by using SMS automations to communicate important information and updates. According to data from Omnisend, SMS has an average open rate of around 95% and an average click-through rate of around 19%. Compare this to the average open rate of 20-30% and average click-through rate of 2-5% for email, and it's clear that SMS can be a more effective way to reach and engage your guests.


There are several ways that SMS automations can enhance the guest experience for your vacation rental property. One example is by sending SMS messages day-of and during the pre-arrival process. This can include information on how to get to the property, check-in instructions, and any other important details that your guests need to know.


Sending SMS messages day-of and during the pre-arrival process can also help reduce the number of phone calls and emails you receive from guests asking for this information. This can save you time and allow you to focus on other tasks, such as managing the property or responding to other guest inquiries.


Another way that SMS automations can enhance the guest experience is by providing updates and alerts during their stay. For example, you can use SMS to let your guests know about any maintenance issues or schedule changes, or to remind them of checkout procedures. This can help prevent misunderstandings and ensure that your guests have all the information they need to have a successful stay.


In conclusion, SMS automations can be a powerful tool for enhancing the guest experience at your vacation rental property. With high open and click-through rates, SMS can be a more effective way to reach and engage your guests than traditional email. By using SMS to communicate important information and updates day-of and during the pre-arrival process, as well as providing updates and alerts during the stay, you can help ensure a smooth, hassle-free experience for your guests.



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