Website Form Integration
Formidable Forms to Your CRM
SendSquared's Formidable Forms integration pushes every submission into your CRM in real time. Build complex forms with Formidable's advanced features and send the data straight to your hospitality pipeline — contacts, leads, and automations all handled automatically.
Real-Time Contact Sync
Formidable Forms submissions are sent to SendSquared via API the moment a visitor submits. Field IDs map form inputs to contact properties with precision. New contacts are created, existing records are updated, and your CRM stays current without manual data entry.
- Instant form-to-CRM sync on every submission
- Field ID mapping for precise data capture
- Automatic contact deduplication by email address
- Compatible with Formidable Lite and Pro editions
Lead Pipeline Integration
Form submissions create leads in SendSquared with full pipeline context. Category, status, source, and agent assignment are set automatically. Formidable's advanced form features — calculations, conditional logic, multi-page layouts — feed directly into your sales pipeline.
- Leads created with category, status, and source
- Automatic agent assignment on new submissions
- Advanced form features feed into lead data
- Full lead-with-contact API workflow support
Automated Conversion Workflows
Every Formidable Forms submission in SendSquared can trigger multi-channel automations. Welcome emails, SMS follow-ups, drip campaigns, and internal task creation fire automatically — turning complex WordPress forms into conversion engines.
- Trigger automations from every form submission
- Multi-channel follow-up with email, SMS, and WhatsApp
- Lead nurture sequences by form type and source
- Internal alerts and task assignments for your team
Frequently Asked Questions
How does Formidable Forms connect to SendSquared?
A PHP integration hooks into the frm_after_create_entry action and sends form data to SendSquared via API when a visitor submits.
Does this work with Formidable Forms Lite?
Yes. The API integration works with both Lite and Pro versions using field ID mapping.
Can I create leads from Formidable Forms?
Yes. Submissions can create contacts and leads with full pipeline metadata including category, status, and source attribution.
How do I find my Formidable Forms field IDs?
Field IDs are visible in the Formidable Forms builder. Our documentation walks through locating IDs and mapping them to SendSquared fields.
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