Tracking Integration
Call Tracking, Native to Your CRM
SendSquared's phone call tracking gives you full attribution on every inbound call. Dynamic number insertion on your website swaps phone numbers based on traffic source, so you know exactly which campaigns, ads, and channels drive phone inquiries — no third-party call tracking platform required.
Dynamic Number Insertion
A lightweight JavaScript snippet on your website automatically swaps displayed phone numbers based on the visitor's traffic source. PPC visitors see one number, organic visitors see another, and every call is attributed to the right campaign — all without changing your actual phone lines.
- Automatic phone number swapping based on traffic source
- Works with PPC, organic, direct, and referral traffic
- No changes to your existing phone system required
- Lightweight script with zero impact on page load speed
Campaign Attribution & Rotating Numbers
Create call tracking campaigns with rotating number pools assigned to specific sources. Track calls from Google Ads, Facebook, email campaigns, and any marketing channel. Every call is tied to the campaign that generated it, giving you clear ROI data for every marketing dollar.
- Rotating number pools for accurate multi-session attribution
- Campaign-level tracking for PPC, social, email, and more
- Source, medium, and keyword-level call attribution
- Revenue-per-call reporting tied to booking data in your CRM
CRM-Connected Call Intelligence
Every tracked call flows into SendSquared's CRM with full context — caller ID, traffic source, campaign, landing page, and call duration. Calls are matched to existing guest profiles or create new leads automatically, giving your team complete visibility into the phone channel.
- Inbound calls auto-matched to CRM guest profiles
- New callers create leads with full source attribution
- Call recordings and duration logged on guest timelines
- Agent performance and call volume reporting built in
Frequently Asked Questions
How does phone call tracking work?
A lightweight script on your website dynamically swaps phone numbers based on the traffic source, attributing every call to the campaign, ad, or channel that drove it.
Can I track calls from PPC campaigns?
Yes. Create tracking campaigns with rotating numbers assigned to specific PPC sources, and see exactly which ads and keywords generate phone calls.
Does call tracking replace my existing phone system?
No. Call tracking works alongside your existing phone setup. It adds attribution by routing calls through tracking numbers before reaching your team.
Can I migrate from CallRail or Invoca?
Yes. SendSquared supports migration from third-party call tracking platforms with equivalent dynamic number insertion and campaign attribution features.
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