Strategy
Channel Manager vs CRM: What Each Layer Owns
A channel manager owns rate and inventory distribution to OTAs. A hospitality CRM owns the guest record and the lifecycle. Both layers, never interchangeable.
A channel manager owns rate and inventory distribution to OTAs. A hospitality CRM owns the guest record and the lifecycle. Both layers, never interchangeable.
What a vacation rental channel manager actually does, why it sits next to your PMS and CRM, and how to know if you need standalone software or built-in.