“Direct and meaningful conversations pave the way for a richer and more authentic experience.”
Case Study · St. Simons Island, Georgia — the Golden Isles
Hodnett Cooper Runs Authentic Guest Communication for the Golden Isles on One Platform
Kris Maichle, Manager, Hodnett Cooper
Every channel
Calls, email & SMS in one platform
From St. Simons Island, the team runs calls, email, and SMS through one conversations platform — with agent-level assignment and reporting so leadership sees exactly how guest communication is flowing.
Automated
Revenue while they sleep
Cart-abandonment recovery, gap-night early-arrival and late-departure offers, and website lead capture run automatically — turning drifting bookings and empty nights into revenue.
Same day
Custom reports, delivered
When the team needs a custom report, like per-agent call and message volume, it lands in their inbox the same day, annotated. "This is just wonderful, thank you!" — Kalena Turner, Director of Operations
Quick Facts
- Distinction:
- Founder Roy Hodnett honored with the Alfred W. Jones, Sr. Award (Brunswick–Golden Isles Chamber of Commerce)
- Industry:
- Vacation Rental Management
- Market:
- St. Simons Island, Georgia — the Golden Isles
- Founder:
- Roy Hodnett — decorated WWII veteran (Purple Heart & Silver Star), still in the office at 91
- Community:
- One of Glynn County's most successful small businesses, built on St. Simons Island
The Transition
Before vs After SendSquared
Before
Guest conversations spread across calls, email, and text, with no single view of how communication was flowing across the team.
After
Calls, email, and SMS on one conversations platform, with agent-level assignment and reporting for leadership.
Before
Bookings started on the website and drifted away; empty gap nights sat between reservations.
After
Automatic cart-abandonment nudges and gap-night early-arrival / late-departure offers recover revenue across booking channels.
Before
No text channel for guest marketing.
After
Launched their first monthly SMS campaign in July 2026, with compliant opt-out handling from day one.
Before
A property-system migration that risked disrupting guest communication mid-cutover.
After
SendSquared bridged both systems during the PMS migration, so guest communication never dropped.
Why It Works
The partnership behind the platform
Hodnett Cooper made the switch, in Kris Maichle's words, out of "a passion for authentic communication." On St. Simons Island in Georgia's Golden Isles, that means running calls, email, and SMS on one platform, with the marketing automations — cart-abandonment recovery, gap-night offers, and website lead capture — quietly booking rooms in the background. It holds up under pressure, too: SendSquared bridged both property systems during a PMS migration so guest communication never dropped. And the relationship reads like a partnership — when the team needs a custom per-agent report, it lands in their inbox the same day. As Kalena Turner put it after launching HC's first monthly SMS campaign: "SO EXCITED TO SHARE."
More Client Stories
Host and Home
“SendSquared is the second most important thing in our company outside of our PMS. All of our departments use it. Everyone in the company uses SendSquared. The engagement is what keeps us so well connected, and we are adding on average 10 doors a month at this point.”
Wilderness Resorts & Waterparks
“SendSquared took everything we relied on and made it better, easier to use, and more centralized. Having everything in one platform has been a major improvement for our team.”
Sailrock South Caicos
“In typical SendSquared fashion, it was easier than I expected.”