With the new year underway, it is the perfect time to refresh your email marketing. Having a vast email list means nothing if it is unhealthy—this year, focus on building a healthy, powerful email lis
When using email marketing, there is much more that goes into making it successful than just hitting the send button. When creating your emails, start to think about who your ideal audience is and what they want from you. After all, your business is nothing without loyal customers. So, before hitting send, sit down and start to understand.
Emails can seem simple to create: write your text, attach the sender, and send out. However, there is a lot more that goes into a newsletter, such as designing an email that fits multiple devices, clickable topics, etc. To make sure you are putting together an impactful email marketing campaign, follow your email to-do list.
Creating a new email list is one of the steps to increasing your digital marketing efforts. Just as cleaning and segmenting your previous email lists are essential, making sure you are collecting new emails is just as important.
We all know that Google and Facebook are the primary drivers of traffic to Small to Medium Business websites. It’s principal in your digital content marketing strategy.
SMS, also known as short message service, is the most widely used type of text messaging. MMS stands for Multimedia messaging service where you can send a message with video, pictures, or audio content. SMS and MMS marketing is a simple and inexpensive source of communication.
Email marketing and SMS marketing are essential parts of any business. However, how do you keep your email marketing list growing? A website popup is an on-screen interaction that displays a call to action and can help you gain more subscribers. It is different from the traditional footer sign up link because it attracts the user’s attention. A website popup is easy to create, and whether you want an exit-intent popup or a popup that offers a deal, there are plenty of ways to keep growing your email marketing list.
With any business, it is essential to keep your customers happy. It is also crucial to utilize your customers to get feedback to keep growing and improving your business. Getting quality feedback from customers is incredibly important, and email marketing is a fantastic way to do it.
You might have recently seen that we changed our name from AdBase to SendSquared, and we want to tell you why! We started to feel AdBase was feeling too broad. It was referring to ads, and we want our customers to focus on digital marketing as a whole but in particular, email marketing. Plus, there is another AdBase that doesn’t have a good reputation, and we wanted to make sure you knew we were not them…we are better!
Most people think of email marketing as promotional ads/emails. However, there are plenty of email templates out there and different ways to use them. Marketing emails should inform not only your subscribers of deals but also foster customer loyalty and brand awareness.
Creating a strong digital brand is essential in today’s world. It tells a story, whether written or visual, about who you are and what your customers can expect. Digital Marketing is a valuable asset with a consistent presence across all platforms that can increase revenue. You have to assume your digital brand to be the first contact potential customers have with your business.
Email Marketing is not only a great tool to communicate with people, but also an excellent tool for earning money through promos, product placement, and so much more. However, you could be making money by simply using your email marketing platform.
Email marketing is an essential communication tool for brands and companies in 2020. With the ever-growing popularity of email, it is more important than ever to stand out in the inbox. To ensure you are staying on track with your marketing strategy, it is vital to know the impact email has on your bottom line.
Did you know that most email marketing platforms have hidden charges that make your rates go up? Yes, you read that correctly! Mailchimp charges per contact, not per send. Worse, they charge you for contacts you can’t even email. Under their new pricing model, the only contacts they won’t charge you for are those that are: cleaned, pending, reconfirmed, deleted, and archived.
With the popularity of cell phones, it is no surprise that SMS marketing and email marketing have become a powerful combination. Digital marketing is always changing, and that is why it is crucial to keep up with the times and engage with your customers to give them the information they need in the right way. By combining email marketing and bulk SMS, you are offering your audience to receive your message in a way that is convenient for them.
Digital Marketing has taken over the world, and by ‘taken’ over, we mean you can communicate across the globe. While paid search and social posts are still valuable digital marketing tools, email allows you to reach your audience like never before.
Mistakes happen even with email Marketing. Whether it be a spelling mistake, a date change, a broken link, formatting issues, these issues occur to even the most experienced email marketer. So, the question is, how do you deal with these mistakes? Create a plan!
Knowing your business is bringing in potential customers is a great feeling. However, most people don’t know how to bring those subscribers back automatically through email marketing. A customer loyalty program encourages your customers to interact and eventually buy from your brand. These programs are not only useful to get new customers but to retain current ones. The point behind customer loyalty programs is to create a positive customer experience. If they have a great experience, then they are more likely to spend and keep spending. So which loyalty program do you want to offer your customers?
Email marketing allows you to keep in touch with your customers regularly. From thank you follow-ups to promotional messages, emails engage your audience and build customer loyalty. For a new business, marketing spend is crucial. With email marketing, not only is it cost-effective, but it yields results. Here are some benefits to email marketing for a new business.
Build a better email with SendSquared.
