Insights on hospitality and tech

Time to refresh your email marketing list

Email blasts are part of the past, and delivering relevant email marketing campaigns is the trend. With many companies relying on email marketing, consumers expect to see the right message at the right time. This means having a massive email list is not as important as having a quality email list. The new focus is building a healthy list with costumers that want to hear from you.

Time to refresh your email marketing list

Email marketing strategy for new businesses

Email marketing allows you to keep in touch with your customers regularly. From thank you follow-ups to promotional messages, emails engage your audience and build customer loyalty. For a new business, marketing spend is crucial. With email marketing, not only is it cost-effective, but it yields results. Here are some benefits to email marketing for a new business.

Creating Customer Loyalty Through Email Marketing

Knowing your business is bringing in potential customers is a great feeling. However, most people don’t know how to bring those subscribers back automatically through email marketing. A customer loyalty program encourages your customers to interact and eventually buy from your brand. These programs are not only useful to get new customers but to retain current ones. The point behind customer loyalty programs is to create a positive customer experience. If they have a great experience, then they are more likely to spend and keep spending. So which loyalty program do you want to offer your customers?

The Benefits of a Website Popup

Email marketing and SMS marketing are essential parts of any business. However, how do you keep your email marketing list growing? A website popup is an on-screen interaction that displays a call to action and can help you gain more subscribers. It is different from the traditional footer sign up link because it attracts the user’s attention. A website popup is easy to create, and whether you want an exit-intent popup or a popup that offers a deal, there are plenty of ways to keep growing your email marketing list.

Dealing With Email Marketing Mistakes

Mistakes happen even with email Marketing. Whether it be a spelling mistake, a date change, a broken link, formatting issues, these issues occur to even the most experienced email marketer. So, the question is, how do you deal with these mistakes? Create a plan!

Why Email Marketing Is Important

Digital Marketing has taken over the world, and by ‘taken’ over, we mean you can communicate across the globe. While paid search and social posts are still valuable digital marketing tools, email allows you to reach your audience like never before.

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